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Pricing, timelines, AI agents, websites, Google and custom builds. If your question isn't here, ask us on a free call.
Plans and pricing · Getting started · AI agents · Website and Google SEO · Skale Lab (custom builds) · Working with us
Plans and pricing
How much does Skale Media cost?
Three plans, each a one-time setup fee plus a flat monthly fee: Launch is $297 a month plus $2,500 setup, Growth is $497 a month plus $5,000 setup, and Skale is $997 a month plus $10,000 setup. Single services start at $597 a month for Google SEO, $3,500 plus $147 a month for a website, and $599 setup plus $397 a month for AI agents. Compare the plans.
Why bundle all three services?
Because they only work together. A website does nothing without traffic, and traffic is wasted if leads wait hours for a reply. Bundling lets us own the result (booked customers) instead of a single deliverable. If you only need one piece, we'll still quote it on its own.
What does the setup fee cover?
Building everything: your website, training your AI agents and laying your SEO foundations. It's paid once. The monthly fee covers hosting, running your agents up to your plan's AI message limit, ongoing improvements and support.
Is there a contract?
No long-term contract. Plans are month to month after setup. Cancel with written notice and it takes effect at the end of that billing month. If you leave, we hand over an export of your site, contacts and conversation history.
What happens if I go over my AI message limit?
Launch includes 500 AI messages a month and Growth includes 2,000. Messages over the limit are billed at $0.05 each. Skale has no limit.
Can I buy just one service?
Yes. Google SEO, a website and AI agents are each available on their own, and we quote within 48 hours of a call. If you move to a plan later, the single-service setup fee you paid is credited toward your plan's setup fee.
What is the 90-day guarantee?
If you're not happy within 90 days of going live, tell us. We'll fix it at no extra charge. If we can't make it right within 30 more days, we refund your setup and monthly fees. Read the details.
Getting started
How fast will I be live?
Launch in 2–3 weeks, Growth in about 4 weeks, and Skale in phases over 4–6 weeks. AI agents on their own are live in about a week.
What happens on the free call?
Before the call, we look at your website, your Google presence and how you follow up with leads. The call itself takes 15 minutes and covers where growth is stuck. Within 48 hours you get a plan and a quote, with no obligation. Book a call.
What do you need from me?
Accurate information about your business, your logo and photos if you have them, access to your domain and Google Business Profile, and timely feedback when we ask for approvals. We handle the rest.
Do you only work with businesses in San Diego?
No. We're based in San Diego, but we work with contractors, clinics, online stores and service businesses across the US.
AI agents
What do the AI agents actually do?
Website chat answers questions on your site, collects details and books appointments. Instant follow-up texts and emails every new lead within seconds and keeps following up until they book. On the Skale plan, an AI phone receptionist answers your calls, qualifies the caller and books the job. Every plan also includes missed call text-back.
Which plan includes the AI phone receptionist?
Only Skale. Launch includes one AI agent (website chat or instant follow-up), Growth includes both, and Skale adds the phone receptionist.
What if the AI gets something wrong?
We train and test every agent on your business before launch, set rules for when it hands off to a person, and our team reviews conversations every week to keep improving it.
Will my customers know they're talking to AI?
Where the law requires it, yes, and we set that up with you. Every agent also has handoff rules, so a person on your team can step in when the AI can't help.
What software do the agents run on?
HighLevel (GoHighLevel). Every plan includes its CRM, a single inbox for calls, texts, email, chat and social messages, a booking calendar and a mobile app, all set up and run by us.
Website and Google SEO
What platform will my website be on?
Whichever suits your business best: HighLevel, WordPress, Shopify, Squarespace or a custom build.
How many pages does my website include?
Up to 5 pages on Launch, up to 12 on Growth and up to 30 on Skale, which also supports multiple locations or brands.
Do you guarantee Google rankings?
No honest agency can. We use methods that follow Google's guidelines, and rankings depend on things outside anyone's control, like competition and algorithm changes. What we do guarantee is the 90-day promise: if you're not happy, we fix it or refund you.
Do I own my website and my data?
Yes. Once fees are paid, you own the design, copy and images we create for you, and all the data about your customers and leads. If you cancel, we export your site, contacts and conversation history within 30 days.
Skale Lab (custom builds)
What is Skale Lab?
Skale Lab is where we build custom AI agents and automations that go beyond the ready-made agents in our plans: multi-step workflows, integrations between your tools, voice agents for several locations and custom HighLevel setups. See what the Lab builds.
How is a Lab project priced?
Every Lab project gets a fixed quote within 48 hours of a free scoping call, so you know the full cost before anything is built.
Do I need to be on a plan to use the Lab?
No. The Lab is open to any business, whether or not you're on a Skale Media plan.
Working with us
Who will I work with?
The strategist on your first call runs your account, and everything is built and supported in-house by our family-owned team in San Diego, led by founder George Banda. You talk to the people doing the work, not a ticket queue.
How do I get help once I'm a client?
Send a request through client support. Typical response is the same business day, and every launch includes 30 days of free changes. Growth and Skale include ongoing updates.
Still have a question?
Book a free 15-minute call. We'll answer it, recommend a plan or a single service and send a quote within 48 hours.



